In the bill on the return of advertising on pay TV for the second reading will be amended to allow the channels to advertise, if the proportion of national content in their air is not less than 75%. This is a source told RBC, close to the leadership of the State Duma.
At the same time the share of foreign investment allowed for the recognition of the products produced by the order of Russian channels, national product will not be changed – it will be 50%. The State Duma will consider the bill in the second and third reading on January 27.
In the media community mitigation law welcome. As stated in an interview with the publication of the National Association of Broadcasters President Eduard Sagalaev, cancellation clause on the 100% national content will make it possible to save many regional and federal channels, such as “Hunting and fishing”, “Psychology 21″, “Europe Plus” and other musical channels that show clips of foreign performers.
Recall bill passed by the State Duma in the first reading on January 23 allowed to advertise only on the pay-TV channels that show 100% of Russian production.
The corresponding amendments to the laws “On the Media” and “On Advertising” co-chairman of the central headquarters of the ONF Timofeev made in mid-January. Amendments Timofeeva first introduced the concept of the national media products. Under this concept the subject content, foreign investment in the production of which does not exceed 50% of the estimated cost. Make sure that the media products that fall under the concept of national, in accordance with the law is the Federal Antimonopoly Service – wrote “Polit pv”.
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