The two-day mediforume ONF as a year ago, talked about the plight of the regional media, the situation, according to participants, only worsened. They listed the Russian President Vladimir Putin, which measures could be taken to support media industry .
About what Putin asked journalists
A journalist from the Irkutsk region drew his attention to the plight of the media in Russia due to the cost of printing paper. She said that compared to November 2014, the price of paper increased by 63%, with 70% of Russia’s paper production is exported. This increase in spending could “lead to a catastrophe,” said the journalist. By solving may be an appeal to the producers themselves, the introduction of customs duties on export of paper, she said.
«What prices rose on cellulose – that’s for sure should be checked. I’ll give this instruction Antimonopoly Service, “- said Putin.
Another suggestion was to increase the amount of advertising in the media. “Now we have at times fallen advertising, entrepreneurs can not actively placed” – complained to the representative of the television “Volgodonsk Gazette.” It is proposed to increase the commercials 15%.
«This problem is known,” – said Putin. He noted that the request for withdrawn chenii advertising it is addressed, and the heads of federal TV channels. The president himself, he said, does not like to be interrupted transmission of advertising. “As long as we adhere to,” – Putin said the pressure heads of federal media. “Let them seek internal reserves and reduce the cost of production”, – the president recommended.
The journalist Roman Gudkov pointed to the “injustice”, due to which the state regional media from the budget to buy cars and appliances, and private forced to survive do . “Formally like all right, but in fact a mockery” – Putin agreed. However, measures to overcome this situation did not call.
Tatiana Metelkina complained about the growth rates of the Russian Post to deliver the print media, she said, the increase was from 10% to 300% in Yakutia. “We want the law on postal services was laid still delivery of publications as a social function. It is important for us, “- she said the president. Metelkina suggested that the state “to subsidize this social function, but in moderation».
«We have to see how much it costs,” – Putin responded. However, he said that “really want to keep the print media».
«Let’s see,” – said Putin similarly in response to a request for the return of Russian companies, which produce media privilege under the unified social tax. Later, the press service of the Ministry of Communications RBC explained that they support the proposal to return it.
The response of the State Duma
The previous practice of the President is that all the issues raised will be further studied and worked agencies and experts told RBC chairman of the Duma committee on information policy Leonid Levin. The relevant committee, he said, is ready to participate in this work.
Affected Offline questions subscriptions to publications are crucial; for many older people who find it difficult to adjust to the modern Internet technologies, want to be able to receive newspapers and magazines by subscription and at an affordable price, says Levin. But it should not necessarily be addressed through the provision of state subsidies to the Post of Russia, said the source. FSUE need to look for alternatives to, on the one hand, to give him the opportunity to earn money, but on the other – that in the pursuit of income important social functions almost was not lost, indicating Levin.
Subject spending governors several times raised The plenary session, which lasted several days, says Levin. The President believes that in order to control spending governors need internal order the Ministry of Finance. And for the control of these spending, according to Levin, requires public attention and maximum openness own regional authorities in respect of both direct spending on media, as well as those that are hidden in various budget lines. Experts should be able to obtain all the information about these expenses to verify their validity, says MP. How to provide technical publicity regional authorities in the matter of spending on the media – the subject of further discussion, said the source RBC.
Speaking of the request for an increase in advertising in the media, Levin draws attention to Putin’s words that the changes should not be lead to the transformation of the media in the “handouts”, “should be preserved main function of media – informing the public”, – he said.
The test results FAS will have to determine what measures are required to take control of prices paper – enough for this action executive or legislative changes are required, says Levin.
As reported by “Kommersant”, the Federal Antimonopoly Service began checking in relationships and Russian pulp and paper mill in February last year. In these steps, does not see the point executive director of the Guild of Press Publishers Elena Shitikova . «Paper Mill” Volga “stopped three paper machines, leaving only one that produces expensive newsprint for export,” – she says. In connection with this situation in Russia is a deficit of newsprint, a third of the market is gone, says Shitikova. According to her, the rise in prices will continue, as each tries to capitalize on the deficit.
Shitikova also doubts that the issue of support for the Post of Russia to reduce the cost of subscription is resolved. She recalls that earlier subsidies abolished in order to become an almost break-even in Russia and efficient enterprise, which will go public. Subsidies mean losses in the company, says the expert. According to her, if a decision on the return of subsidies on the previous scale, the subscribers will be back in the local newspapers, will increase circulation and, therefore, the welfare of the publisher. You can not subsidize the Post of Russia, and each edition, as was done last year, said Shitikova. Previously, Russian Post gave 3 billion, and now to support regional newspapers has been allocated only 300 million, which is 10 times smaller. If this figure will increase, the measure will be effective, she summed up.
No comments:
Post a Comment