Tuesday, March 17, 2015

Logo Crimea from Lebedev offered participation in the competition – Russian newspaper

The studio of the famous Russian designer Artemy Lebedev has developed a brand book for the Russian Crimea. The Ministry of resorts and tourism to thank for modern design ideas and proposed design studio Lebedev participate in the contest for the best brand of Crimea.

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sung in the works of famous writers, poets and artists of Crimea got a logo that combines all the elements of marine romance – silhouettes of mountains, sea waves and hot sun. In “Sunshine” is inscribed the word “Crimea” – as an option, in Russian and English languages ​​- Crimea.

Internet users has been compared a new logo with a lid from a soda or a paper label, which in Soviet times was glued on ice-cream cone.

– A year from the date of the Crimea peninsula in the Russian got a new logo and visual identity system, – said in a statement Lebedev Studio. – At the heart of the sign – a characteristic inscription on removable background.

There are different variations of the logo: so, if necessary, a circle filled with color, and the letters are inverted. The sign does not have a specific color and colored in all shades, depending on the scene. This may be a beach vacation, hiking, military-patriotic motives. Preference is given to bright gradient on a dark or mixed backgrounds. Details of the logo reflects the history and geography of the peninsula, and the design allows the use of letters of the sign as a stencil.

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Ministry of resorts and tourism of the Republic of Crimea expressed gratitude to the design studio Art Lebedev ideas for new tourism logo Republic of Crimea.

– The Ministry read with interest the work and offers to set it up for public discussion in the competition to create a tourism brand Crimea which starts March 18, 2015, the day of reunification of the Crimea with Russia – said “RG” in the department. – We are confident that such a well-known professional in web design as Artemy Lebedev, honorably survive competition with the other participants of the competition.

For more information about the terms of the contest will shortly be published on the official website of the Ministry.

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