Russian regions are developing their own fragrances for souvenir spirits, write «News» . Perfumes Rosturizm include in its program «Visit Russia / Time to rest in Russia.” Currently, capital specialists are working on the smell of Moscow, and in St. Petersburg, Vladivostok and Sochi ready fragrances already have.
According to the deputy head of the Federal Tourism Agency Sergey Korneev, the modern tourist requires new look and feel, because just look at the nature and the sights is not enough. “In this regard, perfumery regions can become a new brand. After all, the smell – is the whole story, “- said the representative of the Federal Tourism Agency.
According to Korneev, is now the most popular gifts from Russia are still alcohol and dolls. There are works of authorship (Gzheli products and other industries), but their implementation is not of a mass character, noted Deputy Minister. “So, if we can create an original perfume with aromas of regions of Russia, it will surely be in demand,” – he said.
Korneev added that Rosturizm ready to support perfumers as information and advertising support and assistance in the implementation of tourist information centers of reference for tourists and tourist offices abroad.
Previous it was reported that Russia will attract tourists to the “talking” souvenir magnets.
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